What was the project about?
The goal of this project is to create an in-app experience that increases the client's loyalty to the brand. We are to leverage existing platform to create more personalization and awareness of the rewards program, in hope to create a stronger emotional relationship between our user and the app. I started working on this project as the design lead (UX/UI) in the early stages (ideation & wireframing). As the project move forward and grow in scope, I moved into the creative direction/management role as I work with multiple designers to help deliver this product under extremely aggressive timeline.
What was my role in this project?
I started as the lead designer on this project, as I was still in the middle of growing the team. I was responsible for working with our product and business partners to understand the product vision and business objectives. After gathering requirements I worked on competitive research, ideation, and wireframing. At this point I had recruited a larger team and took on more of lead role to provide art directions to the team to take it through prototyping, testing, visuals, and final hand off.
